Executive Office Meeting of The Association of Franchise and Trademarks Services (TAGMOA) – Middle East to Support Emirati Brands

Executive Office Meeting of The Association of Franchise and Trademarks Services (TAGMOA) – Middle East to Support Emirati Brands

Dubai, July 2025 – The Executive Office, formed under the Board of Trustees of The Association of Franchise and Trademarks Services (TAGMOA) – Middle East, held a special meeting at the headquarters of Al Madani Group in Dubai. The meeting focused on exploring ways to support Emirati brands and facilitate their expansion into international markets.

During the meeting, members of the Executive Office emphasized the need to develop strategies aimed at reducing the financial burdens faced by association members when participating in international events. They also highlighted the importance of expanding the franchise developer network by diversifying economic sectors to introduce the franchise model across various industries.

This initiative aims to boost support for key sectors such as Food & Beverage (F&B), jewelry, watches, textiles, and fashion by leveraging the network of franchise developers provided by the association, ultimately strengthening local brands across the Middle East.

Participants also presented promotional mechanisms, including organizing regular meetings in cooperation with local chambers and funds to raise awareness of the franchising sector and ways to support local brands.

Based on the foundational principles of franchise associations around the world, The Association of Franchise and Trademarks Services (TAGMOA) – Middle East is a global platform and an active coalition of franchise associations. Its mission is to protect brand owners and their intellectual property rights, as outlined in the Code of Ethics of the World Franchise Council, while fostering productive partnerships that contribute to national economic growth and global economic integration.

For more information, please visit: www.tagmoauae.com