Exploring the possibility of cooperation between TAGMOA, WorldFirst, and the Ministry of Industry and Technology to enhance growth and innovation in the e-commerce sector
Exploring the possibility of cooperation between TAGMOA, WorldFirst, and the Ministry of Industry and Technology to enhance growth and innovation in the e-commerce sector
Abu Dhabi, United Arab Emirates – March 13, 2025 – The Franchise Association & Trademarks (TAGMOA) and WorldFirst, a UK-founded international payment solutions provider established in 2004, convened a strategic meeting on Thursday, March 13, 2025, at the Ministry of Industry & Technology in Abu Dhabi. The meeting aimed to strengthen collaboration in the e-commerce and industry sector, focusing on cross-border payment solutions, SME support, and global market expansion.
Key attendees included Mrs. Salama Al Awadi, Assistant Undersecretary for Industrial Development at the Ministry of Industry & Technology, along with senior executives from WorldFirst:
- Mr. Bruce Ding, Global Head of E-Commerce Business (China)
- Mr. Sumit Arora, General Manager for Europe
- Mr. Mubeen Arif, Regional Sales Manager (London)
Driving E-Commerce Growth and International Trade
The discussions focused on creating a business-friendly ecosystem that fosters seamless financial transactions, supply chain efficiency, and trade facilitation. With SMEs representing a significant portion of the global economy, ensuring secure and cost-effective cross-border transactions is critical to their international success.
Mrs. Salama Al Awadi emphasized the Ministry’s commitment to providing an optimal business environment for both local and international enterprises. She underscored the importance of strategic partnerships in overcoming trade barriers and driving technological innovation in the e-commerce and industry sector.
She also spoke about the possibility of strengthening the supply chain for national industries, ensuring sustainability and uninterrupted operations at all stages of manufacturing. Additionally, she highlighted the need to enable local suppliers to expand globally, helping them reach international markets through e-commerce. This includes accessing emerging markets in Africa, where opportunities for trade and investment are rapidly growing.
Representatives from WorldFirst shared insights into cutting-edge payment solutions that streamline international transactions and help businesses scale globally. Discussions explored:
✔ Enhanced cross-border payment mechanisms for seamless financial transactions
✔ Supply chain optimization to ensure efficient order fulfillment and logistics
✔ Financial solutions for SMEs to facilitate international trade and mitigate risks
Strengthening Strategic Partnerships
Mr. Sultan Al Muhairi, Executive Director of TAGMOA, reaffirmed the importance of collaboration in building a robust business ecosystem. He emphasized TAGMOA’s role in supporting industry and e-commerce enterprises, equipping them with the necessary tools to thrive in a competitive global market.
WorldFirst’s leadership echoed this sentiment, highlighting their expertise in digital payments, international trade, and financial technology. They expressed their commitment to empowering SMEs with scalable financial solutions, mitigating transactional risks, and fostering sustainable business growth.
A Collaborative Vision for the Future
The partnership between TAGMOA, WorldFirst, and the Ministry of Industry & Technology marks a pivotal step towards fostering innovation and economic development in the UAE. By integrating secure financial solutions, optimizing trade processes, and facilitating global market access, this collaboration will pave the way for a more dynamic and resilient e-commerce ecosystem.