H.E. Mohammed Al Madani: “Coalition Markets — A Unified Arab Platform Bridging the Gulf and Africa to Empower Franchise Growth”
H.E. Mohammed Al Madani: “Coalition Markets — A Unified Arab Platform Bridging the Gulf and Africa to Empower Franchise Growth”
Sharjah, United Arab Emirates | October 29, 2025
In his opening address at the Opportunities & Enterprises Forum, held in collaboration with the Sharjah Foundation for Supporting Entrepreneurial Projects (Ruwad),
H.E. Mohammed Al Madani emphasized that the “Coalition Markets” initiative, led by the Middle East & Africa Franchise & Trademark Association – TAGMOA, represents a transformative model of regional economic integration designed to create a unified commercial platform linking Gulf and African markets.
Al Madani highlighted that this economic coalition offers an unprecedented opportunity to harmonize efforts between the Gulf’s financial strength and advanced infrastructure and Africa’s fast-growing, high-potential markets, thus forming a balanced ecosystem that fosters sustainable growth and cross-border franchise expansion.
From Vision to Expansion — The Future Begins Here
His Excellency called on entrepreneurs and business leaders to take practical and proactive steps, whether by adopting proven franchise models that reduce startup risk and accelerate growth, or by developing their local brands to be ready for expansion within the Coalition Markets spanning from the Gulf to Africa.
He further stressed the importance of smart partnerships between the public and private sectors, as well as the need for sustainable financing mechanisms and flexible regulatory environments that enable national brands to evolve into globally competitive Arab success stories.
“Time is the most valuable currency in entrepreneurship. The Coalition Markets are not just a concept — they are a roadmap for an integrated Arab economy that bridges Gulf expertise and African growth potential.”
TAGMOA’s Role: Empowering Coalition Brands through the Franchise Model
TAGMOA is leading a regional transformation across the Middle East and North Africa, empowering local brands to transition into fully developed franchise models that enhance their scalability and global competitiveness.
With a regional network of over 3,250 members across five key countries, TAGMOA provides an integrated suite of advisory, legal, and operational services, including:
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Corporate identity and brand development.
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Legal registration and intellectual property protection.
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Franchise documentation and operational manual development.
Through its specialized programs, TAGMOA has successfully supported over 130 brands in their strategic transition toward franchising across Coalition countries, as outlined below:
| Country | Members | Supported Brands | Type of Support |
|---|---|---|---|
| United Arab Emirates | 1,200 | 45 | Brand identity, registration, and expansion support |
| Saudi Arabia | 500 | 30 | Full franchise model transformation |
| Morocco | 650 | 25 | IP protection and African market expansion |
| Oman | 700 | 20 | Operational consultancy and brand building |
| Bahrain | 200 | 10 | Franchise manual development and registration |
| Total | 3,250 Members | 130 Brands | — |
This achievement reinforces TAGMOA’s position as a regional hub for brand empowerment in the Middle East and Africa, reflecting its commitment to supporting entrepreneurs and brand owners in achieving sustainable growth and regional expansion through a professional franchise framework.
A Unified Economic Vision for the Region
Founded in 2023 at the Abu Dhabi Global Market (ADGM),
TAGMOA operates as a non-profit organization dedicated to advancing the franchise ecosystem across the Middle East and Africa.
The association currently includes members from the UAE, Saudi Arabia, Bahrain, Oman, and Morocco, with an expansion roadmap targeting Kenya, Rwanda, Tanzania, Ethiopia, and Uganda.
Its vision focuses on building a unified franchise marketplace that promotes innovation, supports sustainable development, and leverages the Gulf’s capital and expertise to unlock Africa’s immense growth opportunities under the collective framework of the Coalition Markets.
📞 Media Contact:
Middle East & Africa Franchise & Trademark Association – TAGMOA
📍 Abu Dhabi – Abu Dhabi Global Market (ADGM)
📧 info@tagmoauae.com | 🌐 www.tagmoauae.com