Participation in the Franchise Exhibition in Riyadh from 1 to 3 October 2024, with a number of Emirati brands

  The Franchise & trademarks Association for UAE & GCC , known as “Tagmoa,” is grounded in the principles that guide franchise associations globally. As an active global network, Tagmoa unites franchise groups and associations with the mission of protecting companies’ brands and intellectual property rights, in accordance with the Professional Conduct Document of the World Franchise Council (WFC). This framework cultivates valuable partnerships that drive economic development and strengthen ties to the global economy.

In response to requests from franchise companies, the association has been renamed the “Franchise & trademarks Association for UAE & GCC  (Tagmoa) for the UAE and GCC Countries.” As a public-benefit, non-profit organization, Tagmoa serves as a dynamic and effective federal coalition of franchise companies across the UAE and GCC countries. According to the association’s regulations, franchisors, franchisees, suppliers, and investors interested in franchising are eligible for membership, granting them access to over 20 specialized services provided by the association.

The Franchise & trademarks Association for UAE & GCC  (Tagmoa), in alignment with the systems of the World Franchise Council (WFC) and its membership in the Asia-Pacific Franchise Confederation (APFC), operates under principles that promote unified global franchise systems. The association forms a coalition of companies, associations, and franchise groups dedicated to protecting companies’ brands and rights through the WFC’s Professional Conduct Document and binding guidelines, ensuring the protection of companies’ interests and the resolution of disputes. This coalition facilitates productive partnerships and creates pathways for franchise companies in GCC countries to establish their own associations, thereby serving as a voice that advocates for their interests and defends their rights within an organized framework. This process advances their expansion and integration into global franchise networks through their membership in the Tagmoa coalition.

To register any association as a global member of the WFC, specific requirements, conditions, and governance standards must be met. These standards are designed to organize and govern the franchise system, fostering a WIN-WIN relationship between franchisors and franchisees. Additionally, the framework includes dispute resolution through mediation, ensuring continued cooperation and enabling associations to benefit from local and global expertise. These stringent standards have made the franchise model one of the most secure, low-risk, and fastest-growing business models both locally and globally. Obtaining global membership in the WFC and

APFC also requires nomination by the regional federal association, Tagmoa, with approval through a voting process by the association’s members from various countries.

The Franchise & trademarks Association for UAE & GCC  (Tagmoa) is also committed to establishing and empowering franchise companies within the UAE by providing a comprehensive network for cooperation and information-sharing. This network allows members to benefit from shared experiences, best practices, and innovative ideas, supporting Gulf expansion for local brands and encouraging diversification within the franchise sectors. The association also offers specialized training, awareness programs, and protection services for franchise investors, in addition to various consultations with local and global experts on franchise contracts and related matters. This approach builds a robust franchise system that opens up real market opportunities for Gulf and global franchise businesses.

All services offered by the association are available to members from GCC countries. The association provides over 20 services to franchise companies, delivered by a team of global and local experts, and leverages its established relationships with franchise associations in more than 50 countries.

Examples of Services Offered by the Association:

• Business diagnoses and readiness assessments for franchise transformation, including market studies.
• Access to experts specialized in drafting franchise contracts and operational manuals at reduced costs.
• Global participation in exhibitions through franchise associations, with information on exhibitions offered at incentive prices.
• Participation in seminars and lectures to raise awareness of the franchise system as an advanced global model and to discuss recent transformations within the industry.
• Participation in exhibitions organized by the association, offering lucrative investment opportunities in small and medium enterprises, and contributing to the creation of new opportunities for Gulf investors.
• Provision of information on franchise activities in the UAE and GCC countries.
• Access to consultations from cooperating franchise experts at nominal costs for association members.
• Facilitation and organization of delegation visits to attend exhibitions or conferences through the association’s strong global network of franchise associations.
• Issuance of newsletters and brochures on franchises and the latest global developments in franchise models, governance, and business management.
• Publication of a periodic magazine covering all franchise-related matters in the UAE and GCC countries.
• Issuance of a directory for all franchise companies registered with the association, detailing the markets they aim to expand into.
• Provision of technical review services for franchise contracts by certified experts, ensuring adherence to the global franchise professional conduct document (WFC) concerning fairness and cooperation between franchisor and franchisee.
• Opportunities to obtain specialized certifications, such as the American global certificate for a franchise expert (CFE) from IFA, and the British franchise expert certificate (accredited academic certificates).
• Benefit from the association’s extensive ties with global franchise associations in various countries and its activities in the WFC, fostering a qualitative transformation in franchising across various sectors, including modern industry, advanced technologies, and the use of artificial intelligence in production, service, health, and educational fields.

Membership is now open to franchise companies (franchisors/franchisees), supply companies, local brands, and individuals across the GCC.