Emirati Brand Carter & White Shines at ‘Make it in the Emirates’ Exhibition
Emirati Brand Carter & White Shines at ‘Make it in the Emirates’ Exhibition
Abu Dhabi, UAE – May 25, 2025
At the prestigious fourth edition of the “Make it in the Emirates” exhibition, one homegrown Emirati brand captured widespread attention and acclaim: Carter & White — a symbol of local excellence with global reach.
The luxury apparel and lifestyle brand, founded by Emirati entrepreneur Mr. Marwan Al Serkal, was prominently featured as one of the standout creative showcases of the event. Recognized for its refined craftsmanship, minimalist elegance, and international expansion, Carter & White represents the success of Emirati innovation in the luxury segment.
Held under the theme “Accelerating Advanced Industries”, the four-day event at the Abu Dhabi National Exhibition Centre welcomed over 122,000 visitors and participants — the largest turnout in the exhibition’s history. Among the highlights was the unveiling of over AED 11 billion worth of new industrial projects, reinforcing the UAE’s commitment to local manufacturing, economic diversification, and industrial growth.
Carter & White, which has already established a strong presence in fashion capitals such as Milan, Italy and Cannes, France, continues to serve as a model for Emirati brands aiming for global expansion. The brand’s success story was celebrated by the Association of Franchise and Trademark Services (TAGMOA) – UAE & Middle East, where Mr. Al Serkal serves as a Board Member.
“We are proud to see an Emirati-born brand like Carter & White earn its place on the international stage,” said a TAGMOA spokesperson. “This is more than a commercial success — it is a story of national pride and creative leadership.”
The recognition of Carter & White comes at a time when the UAE is intensifying efforts to promote local content, empower entrepreneurs, and position Emirati products among the world’s best.
With its deep roots in UAE heritage and its sights set firmly on international markets, Carter & White is not just a fashion brand — it is a beacon of the UAE’s creative and industrial potential.