Manal El Masry was born and raised in Cairo, Egypt. She earned a B.A. in English Literature and Translation from Ain Shams University, followed by a Diploma in Marketing and Business Administration from the American University in Cairo. She further advanced her expertise by obtaining a Master Diploma in Professional Life Coaching from the U.S.

With a career spanning 25 years, Manal has built a diverse background in marketing, business development, event planning and management, and customized training for both youth and adults. She previously held senior roles at the U.S. Embassy in Egypt and the UAE, excelling in marketing strategy, event execution, sponsorship acquisition, and promotional activities. Her experience includes organizing national and international conferences, trade shows, missions, training workshops, health awareness campaigns, and sports events. Her dedication and excellence have been recognized through numerous honorary and monetary awards.

In August 2019, Manal transitioned into entrepreneurship, founding Ideate Project Management Services in both the UAE and the U.S. Her expertise spans multiple industries, including Franchising, Education, Healthcare, and Training.

Beyond her professional career, Manal is a dedicated volunteer with a deep passion for education as a catalyst for poverty alleviation and economic growth. Amid the challenges of the COVID-19 pandemic, she actively supported nonprofit organizations by delivering virtual training programs in areas aligned with her expertise. She has led youth and leadership training initiatives across Egypt, Iraq, the Philippines, and the UAE, specializing in leadership development and ‘The 7 Habits of Highly Effective People, Families, and Teens’.

In collaboration with organizations, such as Action Care and HSBC in the UAE, Manal has facilitated workshops for high school students, covering topics such as Money Masters, Financial Wellness, and the Design Thinking Process. Her commitment to education has positively impacted over 1,500 students in grades 10, 11, and 12.