Eng. Ahmed Mahmoud is a Senior Franchise Consultant and Business Development expert with over 5 years of experience in franchising and business concept development. With an engineering background, he has played a pivotal role in developing some of the most successful Emirati brands in the F&B and Retail industries, helping them expand through the franchise model.

Ahmed’s expertise spans strategy and expansion, franchise diagnosis, business valuation, and navigating complex contract structures. He is recognized as a top specialist in Operations manuals and related documentation, ensuring every aspect of franchise management is meticulously documented and optimized.

In the post-COVID-19 era, Ahmed has emerged as a leading expert in revising and auditing franchise contracts, integrating risk management strategies tailored for global markets. As a recognized franchise speaker, he has delivered numerous local and international presentations at workshops, conferences, and seminars.

In The restaurant industry, Ahmed’s extensive knowledge covers all aspects of establishment and operation, including layout design, modern equipment selection, staff management, and governance, ensuring efficient and effective operations.